Béatrice
Dupire

The Society of Scent

Haute parfumerie

Creative Director + Cultural Strategist

Created 4 years ago as a start up, our proprietary laboratory and creative studio.

We explore the power of Scent in diverse artistic and creative fields, and are dedicated to using amazing ingredients, engage in transparent and inclusive conversations about future lifestyles, and deliver innovative products with benefits as well as new wellness rituals.

We let go of the traditional code of perfumery (marketing driven, business opacity, plagiarism ) and instead explore the full potential of custom scent creation. We are able to provide purposeful, engaged and creative collaborations right from our own proprietary lab and creative studio where we control product ideation.

Our scents and designs are created “from scratch” in our laboratory by the team:

Commissioned work &Partnerships
Andaz Hotel (Hyatt group)
Public Hotel
Faena Miami
High Snobiety
The Arsenal Miami
Damiani books

Official website

Presentation page

For more information, please contact us