Creative Director + Cultural Strategist
Created 4 years ago as a start up, our proprietary laboratory and creative studio.
We explore the power of Scent in diverse artistic and creative fields, and are dedicated to using amazing ingredients, engage in transparent and inclusive conversations about future lifestyles, and deliver innovative products with benefits as well as new wellness rituals.
We let go of the traditional code of perfumery (marketing driven, business opacity, plagiarism ) and instead explore the full potential of custom scent creation. We are able to provide purposeful, engaged and creative collaborations right from our own proprietary lab and creative studio where we control product ideation.